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Abeiku Okai
(+233) 0249287855
1. Communication is the exchange of information, ideas, thoughts, or feelings between two or among more people.
2. Communication is not just talking, writing, gestures, social media, etc. These are only tools of communication. Therefore, their relevance to communication depends on how effectively and timely they are deployed to achieve the goal of communication.
3. Thus, communication has a goal. And that goal is to influence by informing and being informed for the purpose of decision-making.
4. To inform is to send the information through any relevant or needful communication tool. And to be informed is to receive information or feedback from already sent or existing information. Both channels create positive influence for positive action towards a positive result.
5. To make communication effective, no matter the tool being used, clarity and simplicity in relation to the audience are paramount. Thus, ambiguity and the use of ‘big words’ are unnecessary, except in the context or culture of the parties involved.
6. The purpose of communication is to express, not to impress. Thus, any attempt to merely impress your audience at the expense of clearly expressing yourself is needless.
7. For communication to achieve its goal effectively, there should be mutual interpretation and understanding between the parties involved. Thus, miscommunication happens when there is no mutual interpretation and understanding, leading to confusion, wrong, or poor execution.
8. Sometimes, all you have to do in your communication is to just inform. Another time you have to engage or discuss. Therefore, proper and adequate knowledge of your goal, your audience, available tools, and timing are always important to you as a communicator.
9. There are three basic forms of communication – formal, informal and semiformal. In all cases, attitudes and tones are critical – and even rhythm. Vertical-upward communication is usually formal, while vertical downward communication is usually informal. In-between is horizontal communication, which is usually semi-formal. But every dimension of communication can be formal, informal, or semi-formal, depending on certain factors.
10. Cultural context is very important in any communication. Every individual or group of persons live within a particular culture or environment. There are ethics and diction for each cultural environment. Hence, a communicator must, as much as possible, have a fair knowledge and skills of that culture and learn to communicate accordingly among the cultural audience.
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